Caffé World The Designer - Caffe Swimwear


The Designer



The designer Paula Saavedra was born in Cali, Colombia in 1979. Growing up with the influence of her Latin American roots, Paula was always interested and involved in design. From drawing to painting, she was always fascinated by the creative process, had a strong passion for detail and love of color, but above all creative outlets; Paula was captivated with her love for fashion. She went off to study at Emerson College in Boston, where she received her degree in advertising and marketing. After graduating, she went to work at McCann Erickson advertising agency at Miami, in the creative department. A few years later of working in advertising, she began to identify the need for a high-end, chic, yet wearable swimwear line. In 2004 Paula set out to realize her dream as she soon discovered that fashion was her true calling. Caffe swimwear was launched in August and since its launch, has achieved almost instant success. Paula has mastered the art of tastefully combining exquisite charming prints and colors to develop swim & resort wear that is effortless chic, sophisticated and stylish but at the same time wearable. She has the ability to constantly extract inspiration from her everyday surroundings and world travels and translate it into trendy and luxurious pieces. The designs have her own vision and beliefs of quality and luxury; a true reflection of Paula's overall exquisite lifestyle and effortless take on glamour. All her pieces are everything you could ever want or need beachside: hot silhouettes, cool fabrics innovative flattering shapes and must-have accessories.

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